“The Show with the Maus”
The original knowledge program
The “Show with the Mouse” presents complex topics in an entertaining and understandable way. Its unique concept has made it a seal of quality for modern knowledge transfer, and its more than 50 years on television have led to maximum recognition for the programme in Germany. Despite numerous imitators, serious knowledge transfer remains the preserve of the original: the mouse is the leading knowledge brand in Germany and has become a true icon.
Area covered by license: worldwide
Licensing: for all product segments
Rights holder: WDR mediagroup GmbH
Target group:
- Children ages 4 to 6 (for the character)
- Children ages 6 to 9 (for the knowledge segments)
- Adults with an affinity for retro design
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- The Maus stands for credibility, competence, and quality
- It belongs to WDR
- It is characterized by a high degree of consistency and integrity
- It is clever, curious, and solution-oriented, and it finds a surprising way out of any predicament
- Although it doesn’t speak, anyone can understand it
- Its friends Elephant and Duck are almost always at its side
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- A fixed time slot on ARD Channel 1 for more than 50 years
- Maus time is every Sunday at 11:30 a.m. on KiKA and at 9:30/10:30 a.m. on ARD Channel 1
- Weekly reruns in the ARD broadcasting union and on KiKA
- “The Show with the Maus” was aired a total of 151 times in 2024 on ARD Channel 1 and KiKA
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- The successful Saturday evening prime-time show “Frag doch mal die Maus,” (Ask the Maus) moderated by Esther Sedlaczek, has aired on ARD Channel 1 since 2006. It consists of two teams of prominent participants who answer children’s questions in a quiz format.
- “Open-door Day” was held for the first time on the occasion of the 40th birthday of the Maus, in 2011. Each year since then, all across Germany, the doors of factories, research laboratories, stadiums, trades companies, farms, theaters, town halls, and many other companies, offices, and organizations have been opened to Maus fans.
- “Ohren auf: Hier kommt die Maus” (Listen up, here comes the Maus) debuted in late 2019. Its audio offerings encompass a new digital radio channel as well as new daily podcasts.
Listen now: “Ohren auf: Hier kommt die Maus” - The successful Saturday evening prime-time show “Frag doch mal die Maus,” (Ask the Maus) moderated by Esther Sedlaczek, has aired on ARD Channel 1 since 2006. It consists of two teams of prominent participants who answer children’s questions in a quiz format.
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In 2019, the Maus was awarded the ‘Mausverdienstorden’ (Maus-order-of-merit) by the Federal President. Over the past 50 years, the mouse has also received numerous prizes and awards, such as
- Heinz Oberhummer Award for science communication 2023
- Goldener Blogger 2021
- Robert-Geisendörfer-Preis 2019
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Infoscreen:
- The regular appearance of Maus ads on some 300 large-format digital screens in underground stations nationwide generates millions of additional contacts per week
Social media:
- On YouTube, the Maus has subscriber numbers in the six-digit range, its videos generate millions of clicks
- On Facebook and Instagram the Maus has got about 1.7 million followers in total
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Segments from the program can currently be viewed in the ARD Mediathek, on ARD Plus, kika.de, Apple TV+, MagentaTV and Prime Video
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- “Die Maus” has also been successfully marketed in Japan for over 19 years
- The focus is on cooperation with educational and other institutions that convey knowledge of German language and culture
Cases
“Die Maus” offers attractive marketing opportunities in many different product sectors
Contact
Do you have questions? Are you interested in a partnership with us?
Don’t hesitate to contact us.
FOR GENERAL QUESTIONS ABOUT „The Maus“
FURTHER CONTACT PARTNERS
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Michael Schumacher
Senior Sales Manager
Phone: +49 221 2035-2516 michael.schumacher@wdr-mediagroup.com
Toys & Games, Apparel, Accessoires, Promotions, Stationery
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Phillip Greiner
Senior Sales Manager
Phone: +49 221 2035-2565 phillip.greiner@wdr-mediagroup.com
Food, Personal Care, Direct to Retail, Theatre & Stage, Home & Living -
Anita Leichert
Senior Sales Manager
Phone: +49 221 2035-2512 anita.leichert@wdr-mediagroup.com
Publishing Children, Electronic Games
