Shaun the Sheep
Charming everyday hero
Shaun is the most unusual sheep of all time. The unspoken leader of his flock, he stumbles with his friends from one adventure to the next in true screwball manner. With great wit, he finds a way out of a multitude of everyday pitfalls. The distinctive look in the tradition of “Wallace & Gromit,” and the unique mix of British humor and a sense of family cohesion make “Shaun the Sheep” one of a kind. Its rural setting on an idyllic, unmistakably British farm fascinates children and adults in equal measure.
Area covered by license: Germany, Austria, and Switzerland
Licensing: for all product sectors except theme parks
Rights holder: Aardman Animations
Target group:
- Children ages 4 to 6 and 9 to 10
- Young people ages 12 to 16 for decorative products
-
- Wit and British humor
- Unique style (stop-motion animation, handcrafted figures and settings)
- Nonverbal communication
-
- On air in Germany since 2007
- The series thus far comprises six seasons with a total of 180 episodes and regularly makes guest appearances on “The Show with the Mouse,” broadcast Sunday mornings on ARD Channel 1 and at 11:30 a.m. on KiKA, with reruns on all ARD third channels
- Regular individual broadcasts on KiKA from Monday to Friday
- The series is aired in over 170 countries worldwide
- Season 7 is expected to air in 2025 on KiKA
-
- The mini-series “Shaun the Sheep—Championsheeps” comprises 21 one-minute episodes on the theme of the Olympic disciplines
- “Shaun the Sheep—The Farmer’s Llamas” is a half-hour special featuring unusual new cohabitants on the farm
- “Timmy Time,” a further Shaun spin-off, is about little Timmy and his preschool adventures
- The half-hour Christmas special “Shaun the Sheep—The Flight Before Christmas” premiered on Nov. 28, 2021, on KiKA
- A new half-hour special with the theme “Halloween” is planned for 2026
Trailer „Es ist ein Schaf entsprungen“ -
- “Shaun the Sheep Movie” (2015) drew a total of over two million viewers to cinemas in Germany, Austria, and Switzerland
- The second film, “A Shaun the Sheep Movie: Farmageddon” (2019), had more than one million viewers. In the competitive year of 2020, Shaun was more successful than TOY STORY 4, EVEREST, and ANGRY BIRDS 2
-
Shaun can be seen on ARD Plus, AppleTV+, Amazon Prime, Google TV, MagentaTV, Netflix und RTL+
Cases
“Shaun the Sheep” offers attractive marketing opportunities in many different product areas
Contact
Do you have questions? Are you interested in a partnership with us?
Don’t hesitate to contact us.
FOR GENERAL QUESTIONS ABOUT „Shaun the sheep“
FURTHER CONTACT PARTNERS
-
Michael Schumacher
Senior Sales Manager
Phone: +49 221 2035-2516 michael.schumacher@wdr-mediagroup.com
Toys & Games, Apparel, Accessoires, Promotions, Stationery
-
Phillip Greiner
Senior Sales Manager
Phone: +49 221 2035-2565 phillip.greiner@wdr-mediagroup.com
Food, Personal Care, Direct to Retail, Theatre & Stage, Home & Living -
Anita Leichert
Senior Sales Manager
Phone: +49 221 2035-2512 anita.leichert@wdr-mediagroup.com
Publishing Children, Electronic Games
