The Maus

The Maus jewelry collection grows

Kraemer jewelers celebrate the 50th anniversary of the Maus with their own newly expanded collection of genuine jewelry

The year 2021 was an important one for the Maus, which celebrated its 50th birthday. Specially for this occasion, new WDR mediagroup licensing partner Juwelier Kraemer brought a high-quality collection of genuine jewelry onto the market. The Cologne jewelry manufacturer presented an exclusive collection right on time for Christmas that has made the hearts of Maus fans large and small leap for joy. The Maus, Elephant, and Duck adorn handcrafted necklaces, stud earrings, and bracelets of sterling silver. The jewelry sets have been available since December 2021, exclusively at one of Kraemer’s 35 stores or in their online shop.

Following the successful launch of the Maus jewelry collection, Kraemer jewelers, licensing partner of the WDR mediagroup, introduced an exclusive Maus wristwatch collection in December 2022. The watchcases and watchbands come in the familiar “Maus” look and a wide range of colors, and the dials and bands feature Maus, Elephant, or Duck—or all three!

Designed for kids in true Maus style

Like the Maus jewelry line, the new Maus watches were designed exclusively by Cologne-based Kraemer jewelers. The designers paid special attention to the needs and behavior of young watch fans. With the large Arabic numerals, learning to tell time with the watches is child’s play. The various models will put a smile on any kid’s face—the range has something for everyone. Whether in class or at play, the Maus and its friends are close and loyal companions. The sturdy watchcases and bands handle childhood rough-and-tumble with ease, and they go right on ticking even in the rain. The eye-catching model in the characteristic Maus orange, with its unique 3D feel, makes a great gift idea. 

Buying for a good cause

With the purchase of a Maus jewelry item, the giver doesn’t just bestow joy, but also aids a good cause: Kraemer jewelers donate a part of the proceeds from each piece of jewelry in the Maus collection to the Gold-Kraemer-Stiftung to support its projects promoting social inclusion.

Die Schmuckkollektion mit der Maus