“The Show with the Maus”

The original knowledge program

“The Show with the Maus” makes complex topics understandable in an engaging way. It stands for information, education, and entertainment. It appeals to young and old, combining humorous and knowledge-based stories and, of course, the Maus commercials. The Maus is almost always seen in the company of its friends Elephant and Duck.

The unique concept has made it a hallmark of excellence in imparting knowledge in a modern manner, and the enduring presence of the program on German television screens has given it near-universal familiarity in the country. While the Maus has been emulated by many, the original remains in a league of its own when it comes to the trustworthy communication of knowledge: it has attained iconic status as Germany’s leading knowledge brand.

Area covered by license: worldwide

Licensing: for all product segments

Rights holder: WDR mediagroup GmbH

Target group:

  • Children ages 4 to 6 (for the character)
  • Children ages 6 to 9 (for the knowledge segments)
  • Adults with an affinity for retro design


“Die Maus” offers attractive marketing opportunities in many different product sectors

The book program featuring the Maus

“Frag doch mal … die Maus!”—the big book program from Carlsen Attractive, target group–oriented educational offerings on subjects befitting the…


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