The Show with the Elephant

Learning on an equal footing

Everyone knows the little blue elephant from “The Show with the Mouse” that was given its own program in 2007. “The Show with the Elephant” is conceived specially for beginning TV viewers at preschool age. “Come discover things with us!” is the motto of the program, in which the Elephant arouses children’s creative curiosity and takes them on a journey of discovery through its colorful, exciting everyday world. Innovative aspects of the program like the “parent ticker” and the interactive address by prominent hosts set this format apart.

www.wdrmaus.de/elefant

Area covered by license: worldwide

Licensing: for all product segments

Target group: children ages 3 to 5

Rights holder: WDR mediagroup GmbH

Competence brand for young children
Property of WDR
Interactive, invites active participation

Since 2007, “The Show with the Elephant” has been broadcast regularly Mondays to Fridays at 6:55 a.m. on KiKA, and Saturdays at 8:10 a.m. on WDR.

“Elefantastic!”—ten-minute-long elefantastic stories in 380 episodes, puzzles, and animated cartoons; since 2009 regular broadcasts during the week and on weekends at 6:35 p.m. on KiKA.

Grimme-Preis 2021
Robert-Geisendörfer-Preis 2021
Emmy nomination in the category “Kids: Preschool” 2018

The episodes can be seen in the ARD Mediathek, on kika.de, on the KiKA-Player, in the Elephant-App and on Prime Video.

Cases

“The Show with the Elephant” offers diverse marketing opportunities