Shaun the Sheep
Charming everyday hero
Shaun is the most unusual sheep of all time. The unspoken leader of his flock, he stumbles with his friends from one adventure to the next in true screwball manner. With great wit, he finds a way out of a multitude of everyday pitfalls. The distinctive look in the tradition of “Wallace & Gromit,” and the unique mix of British humor and a sense of family cohesion make “Shaun the Sheep” one of a kind. Its rural setting on an idyllic, unmistakably British farm fascinates children and adults in equal measure.
Area covered by license: Germany, Austria, and Switzerland
Licensing: for all product sectors except theme parks
Rights holder: Aardman Animations
Target group:
- Children ages 4 to 6 and 9 to 10
- Young people ages 12 to 16 for decorative products
-
- Wit and British humor
- Unique style (stop-motion animation, handcrafted figures and settings)
- Nonverbal communication
-
- On air in Germany since 2007
- The series thus far comprises seven seasons with a total of 190 episodes and regularly makes guest appearances on “The Show with the Mouse”, broadcast Sunday mornings on ARD Channel 1 and at 11:30 a.m. on KiKA, with reruns on all ARD third channels
- Regular individual broadcasts on KiKA from Monday to Friday
- The series is aired in over 170 countries worldwide
The new seventh season began airing on 27 September 2025 on KiKA as a single broadcast and on 26 October on “The Show with the Mouse”! For the first time, there is a two-part episode with a twist ending: Shaun impulsively makes a wish and is confronted with unexpected consequences that challenge everything Shaun knows and loves.
-
- The mini-series “Shaun the Sheep—Championsheeps” comprises 21 one-minute episodes on the theme of the Olympic disciplines
- “Shaun the Sheep—The Farmer’s Llamas” is a half-hour special featuring unusual new cohabitants on the farm
- “Timmy Time,” a further Shaun spin-off, is about little Timmy and his preschool adventures
- The half-hour Christmas special “Shaun the Sheep—The Flight Before Christmas” premiered on Nov. 28, 2021, on KiKA and can be streamed on Netflix
Trailer “Shaun the Sheep—The Flight Before Christmas” -
- “Shaun the Sheep Movie” (2015) drew a total of over two million viewers to cinemas in Germany, Austria, and Switzerland
- The second film, “A Shaun the Sheep Movie: Farmageddon” (2019), had more than one million viewers. In the competitive year of 2020, Shaun was more successful than TOY STORY 4, EVEREST, and ANGRY BIRDS 2
The new film hits cinemas on 1 October 2026! In “Shaun the Sheep: The Beast of Mossy Bottom”, it all starts with a pumpkin mishap that turns Shaun into a mad scientist and unleashes a mysterious and very hairy beast on Mossingham…
-
The seasons of Shaun are currently available in the ARD Mediathek, on ARD Plus, on KiKA VOD services, AppleTV+, Prime Video, Disney+, in the YouTube Store, on MagentaTV, Netflix and Rakuten TV.
Cases
“Shaun the Sheep” offers attractive marketing opportunities in many different product areas
Contact
Do you have questions? Are you interested in a partnership with us?
Don’t hesitate to contact us.
FOR GENERAL QUESTIONS ABOUT „Shaun the sheep“
FURTHER CONTACT PARTNERS
-
Michael Schumacher
Senior Sales Manager
Phone: +49 221 2035-2516 michael.schumacher@wdr-mediagroup.com
Toys & Games, Apparel, Accessoires, Promotions, Stationery
-
Phillip Greiner
Senior Sales Manager
Phone: +49 221 2035-2565 phillip.greiner@wdr-mediagroup.com
Food, Personal Care, Direct to Retail, Theatre & Stage, Home & Living -
Anita Leichert
Senior Sales Manager
Phone: +49 221 2035-2512 anita.leichert@wdr-mediagroup.com
Publishing Children, Electronic Games
