The WDR mediagroup at the BRANDmate in Essen

On 25 and 26 June, the licensing industry and companies from the entertainment, content creation, food & beverage, publishing, sports, gaming, toys, home & living, fashion and retail sectors will come together for the fourth edition of BRANDmate. This year, it will take place at a new location: the Grand Hall Zollverein in Essen. Meet us at stands F4 and D2!

This year, the WDR mediagroup is focussing on four brands. With Shaun the Sheep, there are currently special opportunities for licence cooperations, as the seventh season will start in autumn 2025 and, immediately afterwards, a new Shaun cinema highlight awaits us in 2026! The Little Prince and his friends enjoys great popularity in the core target group of 3 to 5-year-olds, and the second broadcast of the TV series is once again achieving good market shares. Exciting co-operations can also be realised here. The fascination with the lovable Paddington bear continues to grow, and the success of the recently released third cinema film is the latest proof of this. It achieved the best box office result of the Paddington franchise in Germany and was number one in the German cinema charts for a long time in 2025. The Maus is and remains one of the best-known and most popular brands in Germany and should not be missing from BRANDmate this year either.

Are you interested in our brand portfolio and a licence cooperation? Feel free to contact us and let us arrange an appointment on site – we look forward to meeting you!