conni

Best friend in the striped shirt

No child’s room would be complete without Conni. The young girl cheerfully embarks on the myriad daily activities that are routine for adults, yet represent little adventures for kids. A trip to the dentist, the beginning of preschool, the first vacation—the enterprising Conni takes on each new situation with courage. She’s a role model who excites and motivates her young fans: If Conni can ride a bike, then I can too! As she navigates these everyday challenges, she also conveys social values and portrays life in a modern family.

Area covered by license: Germany, Austria, and Switzerland

Licensing: for all product segments except publishing and theme parks

Target group: children ages 3 to 5

Rights holder: Carlsen Verlag

Cases

Target group–oriented products with “Conni”

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