WDR channels

Passionate. Enriching. Moving.

WDR informs, inspires, and excites: with news, information, and entertainment, WDR reaches 86 percent of the population of North Rhine-Westphalia every week. With 38 hours of television and 149 hours of radio content broadcast daily, it enriches the lives of the people here in many ways—whether through WDR television, the radio channels 1LIVE, WDR 2, WDR 3, WDR 4, WDR 5, and WDR COSMO, the interactive platform KiRaKa, or other multimedia and digital offerings.

In addition, WDR continually moves in new directions with smart means of production and the cross-media implementation of innovative concepts.

WDR’s diverse programming consists of award-winning television films, comedy formats, talk shows, TV and radio documentaries, and reportage on travel, culture, and current affairs. Our profile further includes regional news and public service reporting.

From the programs in this multifaceted portfolio, we offer strong brands for licensing, such as:

  • Raus in den Westen
  • Björn Freitag kocht …
  • Doc Esser macht den Westen fit
  • Quarks
  • Der Haushalts-Check mit Yvonne Willicks

… and many more!

Take advantage of WDR’s strength and creativity for your project!

Area covered by license: Germany, Austria, and Switzerland

Licensing: for all product segments

Target group: adults

Rights holder: WDR


The WDR channels offer attractive marketing opportunities in many different product segments

“Lecker an Bord” cookbook

All the recipes from “Lecker an Bord” Hölker Verlag has published the cookbook to accompany the WDR program “Lecker an…


Do you have questions? Are you interested in a partnership with us?
Don’t hesitate to contact us.



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