The Little Polar Bear      

Stories of adventure and friendship!!

The young polar bear Lars is as white as everything around him. With his parents and his friends, he explores his world of ice and snow and has thrilling and dangerous adventures. The lovingly conceived stories tell of friendship and shared responsibility. They engage children’s curiosity and encourage them to look for solutions on their own. With its intelligent stories and adventures, “The Little Polar Bear” stands for quality children’s entertainment. And the best thing is … children love him!

Area covered by license: Germany, Austria, and Switzerland

Licensing: for all product segments except publishing

Target group: children ages 2 to 5

Rights holder: WDR mediagroup GmbH

Cases

“The little polar bear” offers a wide range of marketing opportunities

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