{"id":4931,"date":"2023-08-11T11:01:23","date_gmt":"2023-08-11T09:01:23","guid":{"rendered":"https:\/\/licensing.wdr-mediagroup.com\/?p=4931"},"modified":"2023-08-15T13:06:09","modified_gmt":"2023-08-15T11:06:09","slug":"with-the-strength-of-a-bear-paddington-joins-the-wdr-mediagroup","status":"publish","type":"post","link":"https:\/\/licensing.wdr-mediagroup.com\/en\/2023\/08\/with-the-strength-of-a-bear-paddington-joins-the-wdr-mediagroup\/","title":{"rendered":"With the strength of a bear! Paddington joins the WDR mediagroup"},"content":{"rendered":"\n<p>A red hat, a blue duffle coat, and an old suitcase full of orange marmalade sandwiches\u2014the stories of Paddington have been making children and adults chuckle for over 65 years now. The brand\u2019s timeless message promises lovable, humorous family entertainment for all. And with the WDR mediagroup, the Paddington brand has found its new DACH region home: the licensing agency has secured the marketing rights for Paddington from the licensor, The Copyrights Group, and with that, regional responsibility for all product areas except theme parks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"827\" src=\"https:\/\/licensing.wdr-mediagroup.com\/wp-content\/uploads\/2022\/12\/WDR_MG-Paddington_News.jpg\" alt=\"\" class=\"wp-image-4357\" srcset=\"https:\/\/licensing.wdr-mediagroup.com\/wp-content\/uploads\/2022\/12\/WDR_MG-Paddington_News.jpg 1754w, https:\/\/licensing.wdr-mediagroup.com\/wp-content\/uploads\/2022\/12\/WDR_MG-Paddington_News-1200x566.jpg 1200w, https:\/\/licensing.wdr-mediagroup.com\/wp-content\/uploads\/2022\/12\/WDR_MG-Paddington_News-768x362.jpg 768w, https:\/\/licensing.wdr-mediagroup.com\/wp-content\/uploads\/2022\/12\/WDR_MG-Paddington_News-1536x724.jpg 1536w, https:\/\/licensing.wdr-mediagroup.com\/wp-content\/uploads\/2022\/12\/WDR_MG-Paddington_News-800x377.jpg 800w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" \/><\/figure>\n\n\n\n<p>Regularly updated and expanded style guides geared to Paddington\u2019s target group present licensing partners with diverse opportunities for cooperative ventures. The global success of the brand is impressive. Over 160 licensees have marketed more than 1,000 licensed products worldwide, and over 35 million books and 25 million plush products have been sold. Paddington is a true children\u2019s book hero who has moved beyond the bookshelves to additionally conquer TV and cinema screens, social media networks, and children\u2019s rooms.<\/p>\n\n\n\n<p><strong>About Paddington<\/strong> For over 65 years, British author Michael Bond\u2019s tales about Paddington, the bear from Peru known for his predilection for orange marmalade, have been charming readers around the world. The stories\u2019 warmhearted humor appeals to children and adults alike, earning Paddington the affection of multiple generations. HarperCollins Children\u2019s Books has been publishing Paddington\u2019s exploits since October 13, 1958, when William Collins first introduced \u201cA Bear Called Paddington\u201d to the world. Since then, there have been multiple television adaptations of Paddington\u2019s adventures. The beloved bear made his big-screen debut in late 2014. This was followed by \u201cPaddington 2\u201d in 2017, and a third film is currently in the works. The films are produced by StudioCanal , a 100-percent subsidiary of the CANAL+ Group\u2014under the ownership of Vivendi\u2014that is Europe\u2019s leading company in the production, distribution, and international sales of feature films and series. In 2020, \u201cThe Adventures of Paddington,\u201d a brand-new television series for preschoolers, was launched on Nickelodeon, introducing the figure to a whole new fan community. You can follow Paddington\u2019s adventures on:<br>Twitter &amp; Instagram @paddingtonbear | Facebook.com\/PaddingtonBear | dailymotion.com\/Paddington | YouTube.com\/Paddington \u00a9 P&amp;Co. Ltd. 2022<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A red hat, a blue duffle coat, and an old suitcase full of orange marmalade sandwiches\u2014the stories of Paddington have&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4931","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With the strength of a bear! 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