Paddington
Courtesy is king!
A red hat, a blue duffle coat, and always a jar of orange marmalade in his brown suitcase—that’s Paddington!
After an earthquake strikes the bears’ home forest in Peru, this little bear must emigrate as one of the few survivors. He stows away on a cargo ship that brings him to London. Here, Paddington quickly captures the hearts of all who meet him, but especially those of the Brown family. The Browns take the little bear in and name him after the place where they found him: Paddington Station. The new member of the household creates all kinds of commotion in the life of the family—after all, he has to get his bearings in London, which couldn’t be more different from his accustomed Peruvian jungle. It is from there, however, that he has brought with him his love of orange marmalade, which he prefers on two slices of white sandwich bread. He always carries a jar of marmalade with him in his suitcase and—as is well known ever since his audience with Queen Elizabeth II—a marmalade sandwich under his hat, ready to eat should the need arise.
The fame of the charming bear is no longer confined to the British Isles. Two successful cinema films and a contemporary animated TV series have captivated a new generation of Paddington fans worldwide.
For 60 years, Paddington has been inspiring helpfulness and friendliness in others—a message that is now more relevant than ever.
Area covered by license: Germany, Austria, and Switzerland
Licensing: for all product segments except theme parks
Rights holder: Copyrights Group
Target group:
- Children ages 3–6 (TV series)
- Children ages 8 and up, parents, grandparents (cinema films)
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- Paddington represents good manners, English courtesy, helpfulness, and humor: “Kindness is in Paddington’s DNA”
- Paddington’s red hat, brown suitcase, and blue duffle coat are his unmistakable accessories
- Paddington is closely associated with British culture
- Paddington embodies positive values such as friendship, loyalty, and fairness; he conveys the message that foreign doesn’t have to mean threatening
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- The first book, “A Bear Called Paddington” by Michael Bond, was published in 1958. It was followed by 15 further books, all containing multiple stories.
- Paddington’s adventures have been translated into more than 40 languages and sold in over 100 countries. Currently, there are more than 250 titles available in various formats.
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The TV series “The Adventures of Paddington” combines 2D and 3D animation
- Season 1 (54 × 11′) has been broadcast in Germany since March 2020 on Nickelodeon in double episodes
- Season 2 (54 × 11′) has been broadcast in Germany since September 2021 on Nickelodeon in double episodes
- Season 3 will be broadcast beginning in spring 2023
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- The motion picture “Paddington” premiered in German cinemas on December 14, 2014, drawing almost 2 million moviegoers in its first run. The screen adaptation is based on the book series by Michael Bond and combines CGI animation with live-action film.
- The sequel “Paddington 2” opened in German cinemas on November 23, 2017. It registered audiences totaling nearly 1.3 million.
The next movie will be released soon: “Paddington 3” has been announced for 30th January 2025!
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- In 2021, 250 NFTs were generated from the original Peggy Fortnum artwork. All were sold on the day they were released.
- The website appeals to Paddington fans big and small—with fascinating background information on the creation of the books, a timeline with the most prominent events from over 60 years of Paddington, information on current cooperations and live experiences, online games, recipes, handicraft instructions, and a link to the shop at Paddington Station
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- Paddington’s own YouTube channel had 9 million individual viewers between August and September 2022
- The videos posted on YouTube have been viewed over 180 million times up to now. The users come mainly from the UK, the USA, Brazil, Italy, and Germany.
- Paddington has 130,000 followers on Instagram, where he reached 5 million users in 2022
- Paddington’s Twitter account is followed by 430,000 people and reached a total of 90 million users in 2022. Individual posts were viewed by 7 million people.
On Facebook, Paddington has over 700,000 followers. He reached 4 million people via this channel in 2022. He has local Facebook channels in the UK, the USA, Germany, France, Australia, and New Zealand.
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- “Paddington” and “Paddington 2” are currently offered by Amazon, Disney+, RTL+, Sky, Apple TV+, Google Play, freenet Video, ARTHAUS+[TK38-2] , Microsoft, Rakuten TV, PANTAFLIX, MagentaTV, videociety, Cineplex Home, and maxdome
- “The Adventures of Paddington” is currently available at Amazon, Joyn, Apple TV+, and Google Play
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Paddington is active on behalf of numerous charities—most notably UNICEF, in a cooperation that so far has generated some 8 million euros in donations
CONTACT
Do you have questions? Are you interested in a partnership with us?
Don’t hesitate to contact us.
FOR GENERAL QUESTIONS ABOUT „[Paddington]“
FURTHER CONTACT PARTNERS
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Anita Leichert
Senior Sales Manager
Phone: +49 221 2035-2512 anita.leichert@wdr-mediagroup.com
Publishing Children, Electronic Games
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Michael Schumacher
Senior Sales Manager
Phone: +49 221 2035-2516 michael.schumacher@wdr-mediagroup.com
Toys & Games, Apparel, Accessoires, Promotions, Stationery
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Phillip Greiner
Senior Sales Manager
Phone: +49 221 2035-2565 phillip.greiner@wdr-mediagroup.com
Food, Personal Care, Direct to Retail, Theatre & Stage, Home & Living
